Hollywood Bollywood Ltd. is a dance and entertainment company. It conducts dance classes, dance workshops along with organising shows and events. Since the company relates itself to Indian culture in Bollywood dancing, it decided to conduct a market survey in Authentic Indian jewellery market in UK. After looking at the demand in UK, Hollywood Bollywood Ltd. started a jewellery showroom in Hull, UK for retail as well as wholesale selling. It has also started its manufacturing unit in Mumbai, India in order to fulfill its needs. This was done in collabration with jewellery designing professionals in India.